Well for this post I wrote a novel then scrapped it. In trying to be articulate and employ superior sentence structure I ended up sounding like a piece of taxidermy… You know, stiff, poised for takeoff, but most definitely never going anywhere. And I mean if the first indication of shit hits you at square one, this necessitates a bit of reorganization. Plus, being stiff is for Bob with his plastic-y Enzyte ads, at Eclectrix we run, hit a wall of sorts, evolve, then run s’more. Yeah, tasty, we know.
Let me explain a little what we mean by this:
The term ECLECTRIX comes from two words; and as I’m sure you’ve guessed by now, the lucky winners are eclectic, and electric. Similar semantically yes, but at the same time entirely different–>
ECLECTIC by definition means drawing (inspiration in this case) from a variety of different sources. Basically anything we see, we like, we use. The best part about being eclectic is that motivation to create something can come from anywhere, and that usage of what you find yourself falling in love with encourages collaboration. Whether that influence is a thought, an act, a piece of art or trash (and those are definitely interchangeable), an instance of civil disobedience, whatever- you take the aspect of that vision you’re stoked on and you create something with it. From this develops monstrous pastiches of invention, beautiful combinations of style that explode into collages of human expression. Keep in mind we’re using monstrous here not due to the fact that new constructions terrify (although they could), but because the recombination of creativities can generate cultural waves on a colossal level.
Now ELECTRIC is the part that brings everything together. Electric, if you wrestle open any current version of a dictionary, generally relates to things that are powered by and/or use electrical currents. Yes, this part loosely applies to our passions, but instead we focus on the best derivative of electric: electrifying. The word electrifying implies excitement, thrill, and experiences that are literally shocking. It is the beauty of simplicity, the lapse in breath when someone witnesses something truly amazing, extending all the way down to the base level molecular similarities that show us were all made of the same stuff. It is CONNECTIVITY. When it all comes down to it, the Big Bang started as a point of light, one miniscule pinprick that combusted, fought, and blasphemed its way to the present. The profundity in this example is that not only does electricity have the potential to produce light, but also that ideas and inspiration have similar origin- blips of thought and individuality that blossom into something new and REAL.
So without further adieu, as the rest of this nonsense will make itself apparent in time, let’s get into the surf and start swimming because water wings are for pussies. Remember, you’re either on the shore, or you JUMP IN.